Ad agencies use every class of technology from software to hardware and networks. You use high-power hardware and large, computing-intensive applications for creating and editing huge files. You use fast networks to send and secure those files and connect to repositories for controlled collaboration. You also use big data, running and analyzing complex, multimedia campaigns and mining customer information for targeting those campaigns. All of that technology needs people like Wood Networks to keep it running. Applications have to be installed, updated and tested to ensure they integrate with all your existing software. Hardware goes through the same process. Each desktop, server, network appliance or whatever it might be has to be expertly installed, maintained and repaired. Networks are in the mix when you’re sending huge files that have to reach their destination fast and without error or attack. We provide the experienced, committed expertise to establish and maintain the right mix of hardware, software, networks and data.
Nowadays, CMOs spend more on technology than CIOs. Together, they’re becoming marketing technologists thriving during a new surge in technology. What a balanced and powerful partnership this is.